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nike trainer social playbook

creative strategy / influencer marketing / copywriting / art direction

creative strategy, influencer marketing, copywriting, and art direction for the creation and execution of a global nike trainer playbook - an in-depth guide giving 200+ nike trainers around the world inspiration and guidance on how to increase engagement, conversation, and bring their social feeds to life.

this intensive and strategic deck was shared with talent in various countries in asia pacific and latin america!

agency partner: conscious minds, september 2024

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