CONSCIOUS CREATIVE STRAIGHT FROM THE SOURCE ꩜

sinéad studio is a creative consultancy founded by creative director, board certified wellness coach for creatives, and community builder martha sinéad kirby — committed to elevating other purpose-driven individuals & brands who are changing the world for the better.

over the past decade, martha has worked both in-house and freelance with some of the world's most iconic brands — nike, lululemon, athleta, vogue, and allbirds among them — across wellness, movement, sport, sustainability, travel, and the outdoors.

through sinéad studio, she brings a holistic lens to brand storytelling, crafting campaigns that have landed on times square billboards, at coachella & the super bowl, and in the pages of vogue, gq & the new york times — work built on authentic collaboration with athletes, artists, and creators who are driving culture forward.

what we offer ꩜

Tall palm trees on a cloudy sky background.
  • we lead both creative and art direction, shaping the vision, aesthetic, and narrative for campaigns across photography, video, events, social content, and more. every project is crafted to connect deeply with audiences and elevate brand storytelling.

  • we oversee every stage of production — from concept through delivery — ensuring creative vision is executed with precision, intention, and care. whether anchoring a brand campaign or bringing a documentary to life, we lead the process so the story stays intact from first idea to final cut.

  • from run clubs to yoga studios, skate parks to surf spots, dance floors to workout classes, we design and direct movement that feels real, dynamic, and emotionally engaging. we capture communities in motion, infusing every frame with energy, flow, and intention.

  • we help brands define their voice, purpose, and narrative through creative strategy, social media planning, and influencer marketing, turning ideas into campaigns that resonate globally.

  • we produce high-end photography and filmmaking that captures emotion, movement, and lifestyle authenticity — content that feels lived-in, alive, and visually striking.

  • we identify and collaborate with the right influencers, talent, and communities to bring campaigns to life. from casting to creative partnerships, we ensure every campaign has the people and personalities that make stories authentic, engaging, and shareable.

  • from brand identity and mood boards to email campaigns and squarespace website creation, we craft creative worlds that are cohesive, engaging, and designed to leave a lasting impact.

  • we empower individuals and teams to unlock their creative potential through unique coaching that explores a whole-person approach to healing the body, mind, and spirit, while working to define and move toward life, wellness, business, and creative goals. we help people bring bold visions to life with confidence and clarity.

words of affirmation ꩜

“with her tender spirit and calm voice, martha made me the most comfortable i had ever been in front of camera. what inspires me about her is her heart, her attention to detail, and her kindness. she is so dedicated to making everyone around her feel beautiful and cared for. it is evident in her work, and in all that she does.”

— courtni poe, founder of gasp magazine, los angeles, california

“what impressed me the most about martha was her sense of design and creativity, both visually and in word was impressive. she has an innate sense of how something should look or sound. she listens to what the goals and requirements are, then gets to work, offering new ideas and thoughts along the way, and in the end makes it seem so easy once she delivers the final product.”

— kevin quinlan, marketing leader, minneapolis, minnesota

“martha has been an absolute blessing for my business. she helped me from day one of starting my business with everything from holistic creative to overall strategy. she also introduced an influencer marketing program into my business which has been a game changer for my work. i am so grateful to martha for her kindness, hard work, skill and dedication! i cannot recommend her enough. 

— nathalie shapiro, founder of wild qi wellness center, ojai, california

“working with martha has been an absolute dream. i’m so appreciative of her keen eye, supportive art direction, and willingness to get creative. we shot yoga and lifestyle photos, and literally hiked a mountain with all the props in order to recreate my living room in the trees. i could not be happier with the magic we captured.”

— justine malick, founder of sapphire pilates, los angeles, california

A collection of 20 black and white logos of various brands, including Athleta, Nike, allbirds, Lululemon, Zappos, Oscar Massin, GQ, Revolve, Coachella, Vogue, Parks Project, Vuori, Asics, Hollister, Brooks, and Bandier.