CONSCIOUS CREATIVE STRAIGHT FROM THE SOURCE ꩜
sinéad studio was founded by creative director, holistic coach, and community builder martha sinéad kirby — committed to elevating other purpose-driven individuals & brands who are changing the world for the better.
over the past 13 years, martha has worked as a creative director, creative strategist, art director, movement director, photographer, model, creative producer, social media director, filmmaker, and more, both in-house and freelance with some of the world's most iconic brands — nike, lululemon, athleta, vogue, and allbirds among them — across wellness, movement, sport, sustainability, travel, and the outdoors.
through sinéad studio, she brings a holistic lens to brand storytelling, crafting campaigns that have landed on times square billboards, at coachella & the super bowl, and in the pages of vogue, gq & the new york times — work built on authentic collaboration with athletes, artists, and creators who are driving culture forward.
when she’s not on set, you can find martha leading sound baths, camping under the stars, or chasing her next adventure across the world — and lately, deep in the forest studying herbalism & sipping matcha at coffee shops across the pacific northwest.
recent work ꩜
core offerings ꩜
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we lead both creative and art direction, shaping the vision, aesthetic, and narrative for campaigns across photography, video, events, social content, and more. every project is crafted to connect deeply with audiences and elevate brand storytelling.
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from run clubs to yoga studios, skate parks to surf spots, dance floors to workout classes, we design and direct movement that feels real, dynamic, and emotionally engaging. we capture communities in motion, infusing every frame with energy, flow, and intention.
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using our highly curated network of brands, creators, and spaces across the world, we open our network to you in the form of brand partnerships and collaborations in order to grow your brand recognition with the right audience.
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we oversee every stage of production — from concept through delivery — ensuring creative vision is executed with precision, intention, and care. whether anchoring a brand campaign, launching an event, or bringing a documentary to life, we lead the process so the story and intention stays intact from first idea to final cut.
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we help brands define their voice, purpose, and narrative through creative strategy, social media planning, and influencer marketing, turning ideas into campaigns that resonate globally.
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we produce high-end photography and filmmaking that captures emotion, movement, and lifestyle authenticity — content that feels lived-in, alive, and visually striking.
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we identify and collaborate with the right influencers, talent, and communities to bring campaigns to life. from casting to creative partnerships, we ensure every campaign has the people and personalities that make stories authentic, engaging, and shareable.
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from brand identity and mood boards to email campaigns and squarespace website creation, we craft creative worlds that are cohesive, engaging, and designed to leave a lasting impact.
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we empower individuals and teams to unlock their creative potential through unique coaching that explores a holistic approach to life and creativity.
need creative advice asap?
we offer one-hour open studios coaching sessions with martha — this is for creatives, freelancers, those who want to be freelancers & business owners who need sharp, honest, experienced eyes (and ears) on whatever they're navigating right now.
you can expect real talk and clear insight from someone who has lived the corporate to entrepreneurship transition, built two businesses from scratch, and worked at the highest levels of brand and creative on both sides.
looking for in-depth creative coaching?
join creative by nature: a 3-month dedicated one-on-one coaching container with martha. this is for people who are ready to build a life & a business that are the same thing. we will dive into real conversations and decisions around your personal branding, portfolio work, clients, pricing, boundaries, burnout, intuition, nervous system regulation, and more.
words of affirmation ꩜
“with her tender spirit and calm voice, martha made me the most comfortable i had ever been in front of camera. what inspires me about her is her heart, her attention to detail, and her kindness. she is so dedicated to making everyone around her feel beautiful and cared for. it is evident in her work, and in all that she does.” — courtni poe, creative director & founder of gasp magazine, los angeles, california
“martha has been an absolute blessing for my business. she helped me from day one of starting my business with everything from holistic creative to overall strategy. she also introduced an influencer marketing program into my business which has been a game changer for my work. i am so grateful to martha for her kindness, hard work, skill and dedication! i cannot recommend her enough.” — dr. nathalie shapiro, acupuncturist & founder of wild qi wellness center, ojai, california
“working with martha has been an absolute dream. i’m so appreciative of her keen eye, supportive art direction, and willingness to get creative. we shot yoga and lifestyle photos, and literally hiked a mountain with all the props in order to recreate my living room in the trees. i could not be happier with the magic we captured.” — justine malick, pilates instructor & founder of sapphire pilates, los angeles, california
let’s make some magic ꩜
