✺ ✺ ✺

nike after hours

creative strategy / copywriting / art direction

creative strategy, copywriting, and art direction for the creation and execution of after hours - a bi-coastal party at flagship jd sports stores in partnership with nike to celebrate the launch of their new connected membership.

by combining the allure of a underground party with the excitement of a live concert by popular rapper monaleo and dj sasha marie, plus elements of surprise and delight, fashion, and exclusive sharable experiences, this event left attendees with unforgettable memories, elevated new looks, and a sense of the exclusive perks connected membership offers.

this event and creative came to live online, as well as, in los angeles, indy, and in times square in new york city!

agency partner: conscious minds, august 2024