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nike after dark tour kick-off

creative direction

creative direction for nike running, leading a 350+ person half marathon kick-off experience experience featuring world class athletes and trainers at milk studios in hollywood, california on international women’s day. 

this experience included talks and panel discussions, and a fully branded expo with food and beverage sponsors, a meditation area for race visualization, professional photo moment, manifestation activities, milk makeup application, bra and footwear trialing, and more. 

this project included creative strategy, deck creation and copywriting, client presentations, graphic designer scouting and management, and experiential creative ideation and design direction for the entire event experience - down to the mindful soundscape playlist. 

@nikela shared a video recap from the day!

agency partner: the bench, march 2025