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nike super bowl liv

creative direction / direction / creative production / digital strategy

collaborative creative direction, film direction, creative production, and digital strategy for an epic @nikela instagram and nike youtube video short that chronicled the story of a female high school football athlete in los angeles named dalia hurtado.

this piece of content was so well received internally and externally that it ended up also running on national television during super bowl liv as nike’s main tv spot.

agency partner: stept studios, february 2020