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athleta power of she

movement direction / modeling

movement direction and modeling for the launch of athleta’s groundbreaking power of she campaign, inclusive of yoga, dance, and general posing.

this came to life on a large scale globally: online via @athleta on instagram, and on the athleta.com homepage, as centerfolds in national newspapers including the new york times and the new york post, on the cover of athleta’s catalogue, in athleta retail stores globally, in countless media outlets, and even on billboards in times square.

a true pinch me moment!

january 2021