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nike 13.1

creative direction / direction / creative production / digital strategy

collaborative creative direction, film direction, creative production, and digital strategy for the promotion of a first of it’s kind nike 13.1 women’s half marathon in los angeles.

this storytelling blossomed through photo and video, featuring various female athletes and nike trainers (including bec wilcox and betina gozo) that run the city. this content went live on @nikela instagram, and across the larger digital ecosystem.

agency partner: another, january 2020