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nike future olympians

creative direction / direction / creative production / digital strategy

collaborative creative direction, film direction, creative production, and digital strategy for nike’s first ever film featuring a then 9-year old, un-signed sky brown. this project highlighted young athletes we felt had future olympic potential.

after this project was released, nike took a greater notice to sky and very quickly brought her on as nike’s youngest signed athlete.

as predicted, she has also competed and medaled in two olympic games (to date) for skateboarding, and has big plans to also compete in surfing. go sky!

this content went live on the @nikela instagram and across nike’s digital ecosystem, as well as talent channels.

agency partner: tsuruda studios, june 2018