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nike festival ready

creative direction / direction / creative production / digital strategy

collaborative creative direction, film direction, creative production, and digital strategy for a nike video and photo campaign leading into festival season featuring chloe x halle and salem mitchell.

we pushed for chloe x halle’s original music to be utilized as the score for our film, made it happen, and successfully created a nike-only music video.

this content went live online via nike’s digital ecosystem, and talent channels.

agency partner: tsuruda studios, april 2018