✺ ✺ ✺

oxb sweat-proof jewelry

creative direction / brand building / creative production

creative direction, inclusive of an entire brand audit, social media strategy, marketing calendar, creative brand refresh, recruiting and hiring social team, and creative production and direction for photo and video shoots across the united states (california, colorado, and new york city) for sweat-proof jewelry brand, oxb.

as a brand they went from basic creative shot mostly in studio, to stunning strategic assets that spoke to gen-z directly. think youth sport and culture: film photography, skateboarding through the streets of nyc, getting a sweat on with a smile while stacking your favorite mixed medals, and taking up space in the world with confidence.

may 2024