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@nikela instagram

creative direction / creative production / digital strategy

concept ideation, pitching, creative direction, creative production, digital strategy, interviewing, athlete and talent management, and community management for the launch and longterm growth of the @nikela instagram channel.

this was a first of it’s kind account for nike, where the majority of creative storytelling and content was produced and managed by us locally in los angeles, and not by the north america or global teams.

some of our favorite exclusive interviews and collaborations included — jerry lorenzo, kirsty godso, sky brown, kobe bryant, koreatown run club, kids of immigrants, lebron james, miles chamley-watson, salem mitchell, chloe x halle, sean wotherspoon, nyjah huston, kendrick lamar, aleali may, gabby douglas, bec wilcock, paul rodriguez, kevin durant, donovon piscopo, evan rossell, leo baker, bella hadid, allyson felix, serena williams, eric koston, giannis antetokounmpo and more.

this account is still growing, and to this day has amassed close to 400k loyal followers.

october 2016 - february 2020