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nike festival season

creative direction / creative production / digital strategy / talent casting

concept ideation, creative direction, creative production, digital strategy, and talent casting for nike’s first ever attempt at breaking into festival season - with their footwear and apparel mixed with outside pieces to create the ultimate festival ready fits.

this campaign was so well received that the images ended up on @nikela, and in nike retail stores throughout north america.

this project also caused a cascade within nike leadership that led to festival-specific nike product and collections being created, and also highly-funded festival campaigns, activations, and partnerships (coachella, revolve, nylon magazine, and more) being executed in the years that followed.

agency partner: on board experiential marketing, april 2017