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nike after dark tour x jd sports

copywriting, social and email strategy, influencer marketing

copywriting, social and email strategy, and influencer marketing for multiple nike x jd sports activations for women, in support of the nike after dark tour half marathon in los angeles.

the experiences included a styling session for college athletes with a celebrity stylist, as well as a race ready activation that offered recovery tools, hair braiding, race fuel and hydration, exclusive nike product, photo moments, community building, influencer appearances, and more.

this project included copywriting and strategy for all brand, influencer, and college athlete social posts as well as emails surrounding the activations.

jd sports shared both a photo carousel and video recap from the activation!

agency partner: conscious minds, may 2025