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nike festival season

creative direction, creative production, art direction, social strategy

concept ideation, creative direction, creative production, art direction, social strategy, and talent casting for nike’s first ever attempt at breaking into festival season - with their footwear and apparel mixed with outside pieces to create the ultimate festival ready fits.

this campaign was so well received that the images ended up on @nikela, and in nike retail stores throughout north america.

this project also caused a cascade within nike leadership that led to festival-specific nike product and collections being created, and also highly-funded festival campaigns, activations, and partnerships (coachella, revolve, nylon magazine, and more) being executed in the years that followed.

agency partner: on board experiential marketing, april 2017