this is for the creative, the freelancer, the person who wishes they were a freelancer. the one who is building a life and business around who they actually are.

clarity on who you are and what you're building — the version that feels true when you're alone with yourself at the end of the day.

mentorship from an industry expert — and in turn, proximity to a large network of experienced talent and major brands.

a personal brand that actually feels like you — that attracts the right people because of how honest it is, not just how polished it looks.

a deeper relationship with your own values — what you stand for, what you won't compromise on, and how to allow that to shape the life you're building.

a way back into your body — through somatic movement, breathwork, meditation. you'll learn to recognize your own signals, slow the spiral, and make decisions from a grounded place.

the courage to go bigger — the kind that comes from actually knowing yourself, listening to your intuition, and trusting what you know.

the tools to create something real — how to get clients, know your worth, and build something sustainable without losing the soul behind who you are and why you started.

permission to do it your way — to trust that the unconventional path is exactly the right one for you.

martha was born at home in a tiny blue house in rural south dakota — the middle child of five, growing up low income with divorced parents, constantly moving from state to state. she was raised vegetarian, living a holistic, alternative lifestyle close to nature. from a young age she innately took on the role of caretaker, something that deepened when her father fought health issues ultimately resulting in a heart transplant. alongside all of it, anxiety and depression lived quietly inside of her.

at seven, she found her anchor — dance, circus arts, and yoga. she didn't have language for somatic practice yet, she just knew it was where she felt immense joy and freedom. homeschooled for most of her childhood, she learned early to trust herself and figure things out on her own. when she had the chance to go to a newly opened performing arts high school for dance, she decided to skip eighth grade, graduating high school at sixteen. she moved out and started fully supporting herself at seventeen through jobs and internships. she graduated college at twenty with a degree in strategic communication, environmental studies, and design — she had big dreams of becoming a purpose-driven creative director in los angeles.

at twenty one, she drove an old duct-taped car from minneapolis to los angeles with no connections and no safety net. within a year she landed at nike corporate, spending five years leading the west coast digital brand creative team — launching @nikela, working with world-class athletes and artists, producing creative at the highest possible level. by every external measure, she'd made it. but with the demanding workload that required her entire life force, the anxiety got louder.

at twenty six, she took a mental health leave, flew to indonesia, and completed a 200-hour yoga teacher training. what followed was a new lifelong education: sound healing, reiki, herbalism, trauma-informed wellness, breathwork, meditation. when she could no longer ignore her intuition, she quit her dream job and bet on herself. that was six years ago.

since then she's built two businesses from scratch, made over half a million dollars freelancing as a creative director, and worked with nike, lululemon, vogue, athleta, and more, on campaigns that have come to life on times square, at coachella, and in the pages of the new york times.

she's become a board-certified health and wellness coach, traveled through 25 countries, chosen herself over the wrong relationships, lived nomadically while working remote, and built a life entirely on her own terms.

she has lived everything she teaches, and creative by nature was built from all of it, the hardship and the hustle, the heartbreak and the healing, the road blocks and the successes.

martha's unique superpower, as others see it, is the ability to hold two worlds at once. the strategic and the spiritual, the corporate and the woo woo. she has spent years operating at the highest levels of brand and creative at nike, and she brings that same rigor and vision to wellness work. people find that combination rare — one friend called it "marrying corporate experience with spirituality in a way that strikes a truly unique balance." it's genuinely unlike anything else they've encountered in a coach.

what people notice first is her ability to make them feel genuinely seen. she remembers details, asks the right questions, and meets people exactly where they are without judgment. across the board, people describe conversations with her as a safe space to be fully themselves. she makes you feel seen.

people come to martha when life feels uncertain. navigating heartbreak, career pivots, family complexity, burnout, and the quiet grief of a life that doesn't look the way they thought it would. they come because she listens without an agenda, and they leave feeling more grounded than when they arrived.

people trust her because she's lived it. the career, the travel, the moves, the heartbreak, the starting over, the choosing herself when it would have been easier not to. watching her leap, and land, before she was ready has taught more than a few people something about their own capacity to do the same. one friend said simply: "you trust yourself to figure it out, and you've modeled that open-mindedness for as long as i've known you."

people who know her across different areas of life, creative work, wellness, friendship, family, business, all find the same person. that consistency, that wholeness, is its own kind of rare and deeply reassuring in someone you're trusting with your growth. several people noted this independently: the martha they know in one context is the same martha they know in every other.

what people say they appreciate the most isn't a skill or a service — it's a feeling. the feeling of being around someone who is fully, unapologetically herself, and who makes it safe for you to be the same.