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hollister social tourist

creative production

creative production management for a large-scale photo and video shoot at hubble studios in los angeles for the brand launch of social tourist — the result of mixing hollister co. with the internet's biggest influencers, charli and dixie a'amelio.

coordinating across departments with over 100 million eyes on the d'amelios — social tourist was created to be gender-inclusive and aimed at gen z’s moving into the next grown-up phase of their lives — beyond the more youthful hollister co. aesthetic.

this shoot, the brand's first shoot, was documented by hulu's crew for the a'amelio show, putting our production process in front of a national audience before the brand had even fully launched.

the campaign landed coverage across cosmopolitan, forbes, wwd, the business of fashion, people, and more.

agency partner: summerjax, may 2021