✺ ✺ ✺

nike style studio

creative direction

creative direction for nike women, leading a 400+ person, dance and lifestyle experience featuring world class talent and artists - honey balenciaga, storm debarge, sienna lalau, courtni poe, and more - at neue house in hollywood, california.

it included dance classes, a zine making session, a posing workshop, nike-exclusive vintage shop, nike product giveaway and customization, curated food and beverage offerings, hair and makeup glam station, professional photo moment, and more.

this project included creating and presenting the winning rfp to nike, creative strategy, talent and influencer casting, deck creation and copywriting, client presentations, graphic designer management, and experiential creative ideation and design direction for the entire event experience.

this activation was featured on @nikewomen’s instagram, as well as talent channels, and is regarded as a best practice for future nike experiences.

agency partner: the bench, december 2023