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nike selected x

talent interviews / copywriting / talent casting

talent interviews, copywriting, and talent casting for the nike selected x campaign which featured a variety of inspiring humans, their stories, and their thoughts on nike’s latest footwear and apparel.

these video and photo content pieces came to life online via the nike app, nike social, nike.com, and influencer channels, as well as, in-person on billboards in both times square and at la live!

agency partner: conscious minds, november 2021