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nike makers program

creative strategy / copywriting / influencer marketing

creative strategy, copywriting, and influencer marketing for the newly launched nike maker’s program on tiktok and instagram channels in partnership with jd sports. this program aimed to feature innovative, sporty, and diverse female creators who already share their personal style online, learning to try something new!

we also pitched and created original tiktok music tracks, to accompany the content, with female artists each season. this program was a major success and has since been running for numerous seasons with new creators, each one building brand affinity for both nike and jd sports. some of our favorite creators have included jennifer mika, lisa asano, and more.

agency partner: conscious minds, september 2021