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lululemon swiftly

art direction / film direction

art direction and film direction for lululemon's swiftly running and training campaign featuring empowering female athletes as talent.

this came to life through numerous photo assets and video pieces across their digital ecosystem, and in lululemon retail stores, globally. the videos were so well received in-store that they continued to be featured, on large video screens, far beyond the original end date.

july 2023